Wednesday, March 25, 2015

The Importance of Being Online With Your St. Albans Business

Pageviews by Countries

Graph of most popular countries among blog viewers
EntryPageviews
United States
998
France
48
Germany
8
Belgium
1
Croatia
1
Malaysia
1
Poland
1
Ukraine
1


The image above is a stats chart on the views this blog has had since its inception last October.  As you can see, St. Albans is reaching places perhaps it hadn't before.  I find it really exciting to check the stats and find out that we have been viewed in a new country somewhere around the world.  As I've talked with some of our business owners around town, I've found that many of our business proprietors do not yet have a strong online presence.  So, I was very pleased to have been given the opportunity to share this finding at the St. Albans Downtown Merchants meeting recently.  One of my goals for our community is to get EVERY business online, through either a website, or a blog, or both.  The benefits of a website are; one- a vast number of people will know about your great business here in St. Albans, and; 2-you are opening your customer base exponentially larger than it would be if you were relying on foot traffic alone for your customers.

Pageviews by Browsers

EntryPageviews
Chrome
459 (40%)
Internet Explorer
312 (27%)
Firefox
164 (14%)
OS;FBSV
80 (7%)
Safari
63 (5%)
Mobile Safari
33 (2%)
Opera
7 (<1%)
Mobile
3 (<1%)
chromeframe
3 (<1%)
GSA
1 (<1%)
Image displaying most popular browsers

I recently purchased a book by Al Ulrich called, "The Ultimate Guide to Create a Website in Less Than 5 Minutes, Build A Better Blog and Monetize A Website".  I ordered it to have a better understanding of how to change the settings on this blog in order for it to get more traffic.  It's 3 books in one, and it's very helpful.  Another book I have that I would recommend for home crafters who want to market their crafts online is called, "The Handmade Marketplace, How to Sell Your Crafts Locally, Globally, and Online", by Kari Chapin.  

If you look at the bigger businesses like Amazon, Walmart, Costco, etc, a large share or all of their business is conducted online.  In order for St. Albans to fully participate in the global economy, we have to be online.  We have some amazing products and services in our community,so let's get the word out!

Pageviews by Operating Systems

EntryPageviews
Windows
713 (63%)
Macintosh
129 (11%)
iPhone
93 (8%)
Android
87 (7%)
Linux
65 (5%)
iPad
35 (3%)
Other Unix
1 (<1%)
Image displaying most popular platforms

I personally think each and every business should have a Facebook Business Page, a website, and a blog.  On your website you can offer your product or service to customers outside of your geographic location.  A blog can be used to tell a story about your business.  The direction of business marketing is so much about consumer attention and emotional impact.  What better way to do that than to blog at least once a week about your business.  Tell everyone the exciting things happening in your business, your new products or services, your great customer experiences, ratings, and referrals.  The possibilities are endless.  

If you are a St. Albans business proprietor and you would like assistance in starting a blog for your business, e-mail me at: cultureisart@gmail.com, and I will be happy to get you started, free of charge.








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